Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Products

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    Featured Brands

    Vineyard Vines
    Prana
    Southern Tide
    Southern Marsh
    Columbia
    Patagonia
    Johnnie-O
    Carve Designs
    Old Row
    Rip Curl
    Fish Hippie
    Chubbies

    Our Reviews

    Love love love this place. Good people good products good establishment period. We highly recommend this retailer
    -Eddie Sexton
    Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a ...More
    -Christy Martin
    Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.
    -Steve Johnston
    Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
    -Matt Lillian
    Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!
    -Larry Moore
    Lovely shop with great choice of dresses, shoes, little gifts, and more!
    -Melanie Pepe
    Cool locally owned shop with a good variety.
    -Houston Thomas
    Great store and awesome clothing!
    -Mike Byerly
    Lots of selection and very friendly service. Good place for beach/sportwear, equipment, and sunglasses.
    -Damon Kohler
    Helpful staff. Nice store with a large inventory.
    -John McRae

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