Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Products

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    Featured Brands

    Southern Tide
    Carve Designs
    Vineyard Vines
    Patagonia
    Rip Curl
    Prana
    Fish Hippie
    Old Row
    Chubbies
    Columbia
    Southern Marsh
    Johnnie-O

    Our Reviews

    Great selection for clothes and accessories
    -Tom Wilkerson
    Great shop for your local coastal wear
    -Howell D
    Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!
    -Larry Moore
    Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!
    -Jared Olsen
    Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!
    -Jeff B
    Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a ...More
    -Christy Martin
    This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!
    -Tracey Johnson
    A lot of great brands of clothes, shoes and accessories.
    -Leslie Miller
    Great place. Got a pair of Olukai flip flops and my feet are thanking me!!
    -Dawn W
    Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
    -Matt Lillian

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