Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Products

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    Featured Brands

    Carve Designs
    Fish Hippie
    Patagonia
    Rip Curl
    Vineyard Vines
    Chubbies
    Johnnie-O
    Southern Tide
    Southern Marsh
    Prana
    Columbia
    Old Row

    Our Reviews

    This place has the best selection of high end clothes and accessories. Must go.
    -PAT CULLIFER
    Friendly staff, great selection
    -V S
    Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!
    -Jeff B
    Great store and awesome clothing!
    -Mike Byerly
    This store has become our Southport must! Love their selection of clothing.
    -Ann
    Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve ...More
    -Bryan Aldridge
    Always have great items ♡
    -Natalie Shrader
    Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.
    -C. Bishop
    Always a great selection of eclectic, quality merchandise!
    -Michael Cherry
    Most unique and best variety of popular and quality brands.
    -Ryan Caudill

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