Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Products

Featured Brands

Southern Tide
Columbia
Chubbies
Patagonia
Vineyard Vines
Carve Designs
Rip Curl
Prana
Johnnie-O
Fish Hippie
Old Row
Southern Marsh

Our Reviews

Cool local shop with a variety of things. Good place to check out.
-Randy Anderson
Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.
-Matt Craven
Most unique and best variety of popular and quality brands.
-Ryan Caudill
Cool locally owned shop with a good variety.
-Houston Thomas
Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!
-Jeff B
Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.
-Steve Johnston
Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.
-Robbie Baker
Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.
-Hibiscus Graphix
We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a ...More
-Randy G
Great place. Got a pair of Olukai flip flops and my feet are thanking me!!
-Dawn W