Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Products

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    Featured Brands

    Southern Tide
    Prana
    Fish Hippie
    Chubbies
    Johnnie-O
    Rip Curl
    Patagonia
    Old Row
    Vineyard Vines
    Columbia
    Carve Designs
    Southern Marsh

    Our Reviews

    Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!
    -Jeff B
    Helpful staff. Nice store with a large inventory.
    -John McRae
    Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve ...More
    -Bryan Aldridge
    This place has the best selection of high end clothes and accessories. Must go.
    -PAT CULLIFER
    This store has become our Southport must! Love their selection of clothing.
    -Ann
    Super nice people great little store
    -Kathy Marion
    I love our small town shops. Lots of beautiful items to choose from
    -Brandi Kerns
    Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.
    -Hibiscus Graphix
    Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.
    -Steve Johnston
    Friendly staff, great selection
    -V S

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