Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Products

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    Featured Brands

    Johnnie-O
    Southern Marsh
    Fish Hippie
    Carve Designs
    Southern Tide
    Old Row
    Chubbies
    Rip Curl
    Vineyard Vines
    Prana
    Columbia
    Patagonia

    Our Reviews

    Lovely shop with great choice of dresses, shoes, little gifts, and more!
    -Melanie Pepe
    Love it! Always visit when here and buy something!
    -Larry Brodie
    Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.
    -Brady Carolina
    Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!
    -Jared Olsen
    Always have great items ♡
    -Natalie Shrader
    Friendly staff, great selection
    -V S
    This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!
    -Tracey Johnson
    Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.
    -Robbie Baker
    Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!
    -Mountain Solitude
    Cool locally owned shop with a good variety.
    -Houston Thomas

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