Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Johnnie-O
Carve Designs
Rip Curl
Southern Marsh
Vineyard Vines
Chubbies
Southern Tide
Columbia
Fish Hippie
Patagonia
Prana
Old Row

Our Reviews

Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.
-Brady Carolina
I love our small town shops. Lots of beautiful items to choose from
-Brandi Kerns
Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!
-Mountain Solitude
Awesome store. Great selection and high quality tourist tee's.
-Jonathan Hillebrand
Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.
-C. Bishop
We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a ...More
-Randy G
Lots of selection and very friendly service. Good place for beach/sportwear, equipment, and sunglasses.
-Damon Kohler
Great selection of quality coastal name brands and super friendly staff!!
-Palm Tree Island
A lot of great brands of clothes, shoes and accessories.
-Leslie Miller
Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.
-Steve Johnston