Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Old Row
Columbia
Rip Curl
Johnnie-O
Carve Designs
Chubbies
Prana
Fish Hippie
Southern Tide
Patagonia
Vineyard Vines
Southern Marsh
Our Reviews
“Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.”
-Robbie Baker“A lot of great brands of clothes, shoes and accessories.”
-Leslie Miller“Great place. Got a pair of Olukai flip flops and my feet are thanking me!!”
-Dawn W“Always have great items ♡”
-Natalie Shrader“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve” ...More
-Bryan Aldridge“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”
-Tracey Johnson“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B“Love it! Always visit when here and buy something!”
-Larry Brodie