Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Carve Designs
Johnnie-O
Old Row
Fish Hippie
Prana
Southern Tide
Columbia
Chubbies
Patagonia
Rip Curl
Vineyard Vines
Southern Marsh
Our Reviews
“Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.”
-Matt Craven“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”
-Jared Olsen“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”
-Tracey Johnson“Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.”
-C. Bishop“Helpful staff. Nice store with a large inventory.”
-John McRae“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison“This store has become our Southport must! Love their selection of clothing.”
-Ann“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!”
-Larry Moore“Awesome store. Great selection and high quality tourist tee's.”
-Jonathan Hillebrand