Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Rip Curl
Johnnie-O
Patagonia
Columbia
Southern Tide
Fish Hippie
Carve Designs
Southern Marsh
Vineyard Vines
Chubbies
Old Row
Prana
Our Reviews
“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Totally recommend this spot, huge selection of shoes and hats and accessories.”
-Bryan Ball“Great place to get Yeti Products and Vineyard Vines”
-Chris Murray“We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a” ...More
-Randy G“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns“Best place for hey dudes shoes and comfy closed. Every year I'll be back!”
-Mz. Cazzz“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Most unique and best variety of popular and quality brands.”
-Ryan Caudill“Great selection for clothes and accessories”
-Tom Wilkerson“I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho” ...More
-Pamela Lott