Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Southern Tide
Chubbies
Southern Marsh
Prana
Patagonia
Vineyard Vines
Rip Curl
Johnnie-O
Fish Hippie
Columbia
Old Row
Carve Designs
Our Reviews
“Great products, fun shopping.”
-William Novi“Great store and awesome clothing!”
-Mike Byerly“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Love it! Always visit when here and buy something!”
-Larry Brodie“I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho” ...More
-Pamela Lott“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”
-Hibiscus Graphix“Great place to get Yeti Products and Vineyard Vines”
-Chris Murray“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”
-Jared Olsen“Super nice people great little store”
-Kathy Marion“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry