Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Prana
Columbia
Rip Curl
Old Row
Southern Marsh
Chubbies
Southern Tide
Carve Designs
Vineyard Vines
Johnnie-O
Fish Hippie
Patagonia
Our Reviews
“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns“Love it! Always visit when here and buy something!”
-Larry Brodie“Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!”
-Larry Moore“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison“Cool local shop with a variety of things. Good place to check out.”
-Randy Anderson“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”
-Brady Carolina“Cool locally owned shop with a good variety.”
-Houston Thomas“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”
-Eugene Muse“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight