Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Columbia
Southern Tide
Johnnie-O
Rip Curl
Fish Hippie
Carve Designs
Old Row
Patagonia
Prana
Vineyard Vines
Southern Marsh
Chubbies
Our Reviews
“Great selection for clothes and accessories”
-Tom Wilkerson“Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.”
-Robbie Baker“Love it! Always visit when here and buy something!”
-Larry Brodie“Super nice people great little store”
-Kathy Marion“Always have great items ♡”
-Natalie Shrader“Cool locally owned shop with a good variety.”
-Houston Thomas“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Awesome store. Great selection and high quality tourist tee's.”
-Jonathan Hillebrand“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.”
-Matt Craven