Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Johnnie-O

Carve Designs

Rip Curl

Southern Marsh

Vineyard Vines

Chubbies

Southern Tide

Columbia

Fish Hippie

Patagonia

Prana

Old Row
Our Reviews
“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”
-Brady Carolina“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns“Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!”
-Mountain Solitude“Awesome store. Great selection and high quality tourist tee's.”
-Jonathan Hillebrand“Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.”
-C. Bishop“We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a” ...More
-Randy G“Lots of selection and very friendly service. Good place for beach/sportwear, equipment, and sunglasses.”
-Damon Kohler“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“A lot of great brands of clothes, shoes and accessories.”
-Leslie Miller“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston






















