Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Chubbies
Columbia
Prana
Fish Hippie
Old Row
Southern Marsh
Johnnie-O
Vineyard Vines
Rip Curl
Southern Tide
Carve Designs
Patagonia
Our Reviews
“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison“This place has the best selection of high end clothes and accessories. Must go.”
-PAT CULLIFER“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”
-Jared Olsen“Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!”
-Larry Moore“Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.”
-Matt Craven“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Best place for hey dudes shoes and comfy closed. Every year I'll be back!”
-Mz. Cazzz