Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Chubbies
Columbia
Southern Tide
Old Row
Prana
Southern Marsh
Vineyard Vines
Patagonia
Fish Hippie
Carve Designs
Johnnie-O
Rip Curl
Our Reviews
“Cool locally owned shop with a good variety.”
-Houston Thomas“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin“Great store and awesome clothing!”
-Mike Byerly“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho” ...More
-Pamela Lott“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”
-Brady Carolina“Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.”
-Matt Craven“This place has the best selection of high end clothes and accessories. Must go.”
-PAT CULLIFER“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island