Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Southern Marsh
Patagonia
Columbia
Southern Tide
Fish Hippie
Rip Curl
Chubbies
Vineyard Vines
Old Row
Prana
Johnnie-O
Carve Designs

Our Reviews

Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!
-Mountain Solitude
Love it! Always visit when here and buy something!
-Larry Brodie
Awesome store. Great selection and high quality tourist tee's.
-Jonathan Hillebrand
They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.
-Eugene Muse
Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
Always have great items ♡
-Natalie Shrader
Great selection of quality coastal name brands and super friendly staff!!
-Palm Tree Island
Cool local shop with a variety of things. Good place to check out.
-Randy Anderson
Friendly staff, great selection
-V S
Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.
-Robbie Baker