Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Southern Marsh
Old Row
Carve Designs
Prana
Southern Tide
Fish Hippie
Patagonia
Johnnie-O
Chubbies
Rip Curl
Vineyard Vines
Columbia

Our Reviews

Cool local shop with a variety of things. Good place to check out.
-Randy Anderson
This place has the best selection of high end clothes and accessories. Must go.
-PAT CULLIFER
We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a ...More
-Randy G
Always a great selection of eclectic, quality merchandise!
-Michael Cherry
Great shop for your local coastal wear
-Howell D
Love it! Always visit when here and buy something!
-Larry Brodie
Helpful staff. Nice store with a large inventory.
-John McRae
Awesome store. Has about everything from shoes to sunglasses.
-Paul McHargue
Totally recommend this spot, huge selection of shoes and hats and accessories.
-Bryan Ball
Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.
-Steve Johnston