Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Carve Designs
Prana
Johnnie-O
Southern Tide
Rip Curl
Columbia
Old Row
Fish Hippie
Patagonia
Vineyard Vines
Chubbies
Southern Marsh
Our Reviews
“Most unique and best variety of popular and quality brands.”
-Ryan Caudill“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Love it! Always visit when here and buy something!”
-Larry Brodie“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“Always have great items ♡”
-Natalie Shrader“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Super nice people great little store”
-Kathy Marion“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns“Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve” ...More
-Bryan Aldridge