Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Old Row
Carve Designs
Prana
Southern Tide
Patagonia
Vineyard Vines
Fish Hippie
Rip Curl
Columbia
Southern Marsh
Chubbies
Johnnie-O
Our Reviews
“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns“This place has the best selection of high end clothes and accessories. Must go.”
-PAT CULLIFER“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”
-Brady Carolina“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Love it! Always visit when here and buy something!”
-Larry Brodie“Great shop for your local coastal wear”
-Howell D“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.”
-Robbie Baker“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry