Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Chubbies
Southern Tide
Fish Hippie
Old Row
Prana
Johnnie-O
Columbia
Southern Marsh
Patagonia
Carve Designs
Rip Curl
Vineyard Vines
Our Reviews
“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”
-Eugene Muse“Always have great items ♡”
-Natalie Shrader“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”
-Jared Olsen“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Love it! Always visit when here and buy something!”
-Larry Brodie“Friendly staff, great selection”
-V S“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison“Totally recommend this spot, huge selection of shoes and hats and accessories.”
-Bryan Ball“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns“We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a” ...More
-Randy G