Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Patagonia
Johnnie-O
Prana
Vineyard Vines
Carve Designs
Chubbies
Fish Hippie
Old Row
Rip Curl
Columbia
Southern Tide
Southern Marsh

Our Reviews

Great selection for clothes and accessories
-Tom Wilkerson
Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.
-Steve Johnston
Great products, fun shopping.
-William Novi
Best place for hey dudes shoes and comfy closed. Every year I'll be back!
-Mz. Cazzz
Lovely shop with great choice of dresses, shoes, little gifts, and more!
-Melanie Pepe
Great store with excellemt selection of top notch brands!
-Spring Richardson
Love love love this place. Good people good products good establishment period. We highly recommend this retailer
-Eddie Sexton
I love our small town shops. Lots of beautiful items to choose from
-Brandi Kerns
Totally recommend this spot, huge selection of shoes and hats and accessories.
-Bryan Ball
Love it! Always visit when here and buy something!
-Larry Brodie