Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Prana
Patagonia
Vineyard Vines
Old Row
Carve Designs
Johnnie-O
Chubbies
Fish Hippie
Southern Marsh
Columbia
Rip Curl
Southern Tide

Our Reviews

Helpful staff. Nice store with a large inventory.
-John McRae
Cool local shop with a variety of things. Good place to check out.
-Randy Anderson
Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.
-Steve Johnston
Great store with excellemt selection of top notch brands!
-Spring Richardson
Great shop for your local coastal wear
-Howell D
Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!
-Jeff B
Great products, fun shopping.
-William Novi
Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.
-Robbie Baker
Great selection of quality coastal name brands and super friendly staff!!
-Palm Tree Island
We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a ...More
-Randy G