Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Vineyard Vines
Southern Tide
Prana
Johnnie-O
Chubbies
Patagonia
Columbia
Fish Hippie
Rip Curl
Carve Designs
Southern Marsh
Old Row
Our Reviews
“Always have great items ♡”
-Natalie Shrader“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton“Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.”
-Matt Craven“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!”
-Mountain Solitude“Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!”
-Larry Moore“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Great place to get Yeti Products and Vineyard Vines”
-Chris Murray