Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Prana

Old Row

Johnnie-O

Carve Designs

Chubbies

Vineyard Vines

Patagonia

Southern Marsh

Southern Tide

Columbia

Fish Hippie

Rip Curl
Our Reviews
“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Totally recommend this spot, huge selection of shoes and hats and accessories.”
-Bryan Ball“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns“Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.”
-Robbie Baker“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“Great store with excellemt selection of top notch brands!”
-Spring Richardson“Most unique and best variety of popular and quality brands.”
-Ryan Caudill“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”
-Hibiscus Graphix






















