Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Patagonia
Rip Curl
Southern Marsh
Columbia
Carve Designs
Prana
Vineyard Vines
Chubbies
Old Row
Fish Hippie
Johnnie-O
Southern Tide
Our Reviews
“Friendly staff, great selection”
-V S“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B“Cool locally owned shop with a good variety.”
-Houston Thomas“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue“Most unique and best variety of popular and quality brands.”
-Ryan Caudill“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“This place has the best selection of high end clothes and accessories. Must go.”
-PAT CULLIFER“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin“Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!”
-Larry Moore“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns