Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Fish Hippie
Johnnie-O
Southern Tide
Rip Curl
Southern Marsh
Old Row
Patagonia
Prana
Carve Designs
Chubbies
Columbia
Vineyard Vines
Our Reviews
“Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve” ...More
-Bryan Aldridge“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue“Great selection for clothes and accessories”
-Tom Wilkerson“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“A lot of great brands of clothes, shoes and accessories.”
-Leslie Miller“We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a” ...More
-Randy G“Great store and awesome clothing!”
-Mike Byerly“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”
-Jared Olsen