Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Old Row
Southern Marsh
Southern Tide
Patagonia
Rip Curl
Vineyard Vines
Prana
Carve Designs
Columbia
Fish Hippie
Johnnie-O
Chubbies
Our Reviews
“Great store with excellemt selection of top notch brands!”
-Spring Richardson“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”
-Eugene Muse“Great store and awesome clothing!”
-Mike Byerly“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Always have great items ♡”
-Natalie Shrader“Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!”
-Mountain Solitude“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin