Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Southern Marsh
Old Row
Carve Designs
Columbia
Chubbies
Southern Tide
Fish Hippie
Patagonia
Rip Curl
Vineyard Vines
Prana
Johnnie-O
Our Reviews
“Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.”
-Robbie Baker“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns“Helpful staff. Nice store with a large inventory.”
-John McRae“Great place. Got a pair of Olukai flip flops and my feet are thanking me!!”
-Dawn W“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”
-Hibiscus Graphix“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton“Always have great items ♡”
-Natalie Shrader“Great selection for clothes and accessories”
-Tom Wilkerson“Awesome store. Great selection and high quality tourist tee's.”
-Jonathan Hillebrand“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston