Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Chubbies
Fish Hippie
Prana
Columbia
Carve Designs
Johnnie-O
Old Row
Southern Marsh
Vineyard Vines
Southern Tide
Patagonia
Rip Curl
Our Reviews
“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”
-Hibiscus Graphix“I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho” ...More
-Pamela Lott“Most unique and best variety of popular and quality brands.”
-Ryan Caudill“Great place. Got a pair of Olukai flip flops and my feet are thanking me!!”
-Dawn W“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”
-Eugene Muse“Awesome store. Great selection and high quality tourist tee's.”
-Jonathan Hillebrand“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston