Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Carve Designs
Johnnie-O
Fish Hippie
Old Row
Southern Marsh
Prana
Rip Curl
Patagonia
Vineyard Vines
Chubbies
Columbia
Southern Tide
Our Reviews
“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Super nice people great little store”
-Kathy Marion“Helpful staff. Nice store with a large inventory.”
-John McRae“Great products, fun shopping.”
-William Novi“Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.”
-C. Bishop“Always have great items ♡”
-Natalie Shrader“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”
-Hibiscus Graphix“This store has become our Southport must! Love their selection of clothing.”
-Ann“Best place for hey dudes shoes and comfy closed. Every year I'll be back!”
-Mz. Cazzz