Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Southern Marsh
Vineyard Vines
Johnnie-O
Fish Hippie
Prana
Carve Designs
Old Row
Chubbies
Rip Curl
Patagonia
Columbia
Southern Tide

Our Reviews

“Great place. Got a pair of Olukai flip flops and my feet are thanking me!!”
-Dawn W
“Great store and awesome clothing!”
-Mike Byerly
“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B
“Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.”
-Matt Craven
“Helpful staff. Nice store with a large inventory.”
-John McRae
“Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!”
-Larry Moore
“Always have great items ♡”
-Natalie Shrader
“Best place for hey dudes shoes and comfy closed. Every year I'll be back!”
-Mz. Cazzz
“Great products, fun shopping.”
-William Novi
“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island