Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Fish Hippie
Prana
Carve Designs
Chubbies
Southern Marsh
Johnnie-O
Old Row
Patagonia
Southern Tide
Rip Curl
Columbia
Vineyard Vines

Our Reviews

They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.
-Eugene Muse
Great place. Got a pair of Olukai flip flops and my feet are thanking me!!
-Dawn W
Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve ...More
-Bryan Aldridge
This place has the best selection of high end clothes and accessories. Must go.
-PAT CULLIFER
Most unique and best variety of popular and quality brands.
-Ryan Caudill
Always have great items ♡
-Natalie Shrader
Love it! Always visit when here and buy something!
-Larry Brodie
Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.
-Hibiscus Graphix
Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!
-Jeff B
Great selection for clothes and accessories
-Tom Wilkerson