Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Patagonia
Rip Curl
Southern Marsh
Johnnie-O
Chubbies
Old Row
Southern Tide
Vineyard Vines
Columbia
Prana
Fish Hippie
Carve Designs
Our Reviews
“Super nice people great little store”
-Kathy Marion“We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a” ...More
-Randy G“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”
-Hibiscus Graphix“Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.”
-Robbie Baker“Love it! Always visit when here and buy something!”
-Larry Brodie“Friendly staff, great selection”
-V S“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!”
-Mountain Solitude