Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Prana
Patagonia
Southern Tide
Chubbies
Columbia
Fish Hippie
Rip Curl
Vineyard Vines
Old Row
Southern Marsh
Carve Designs
Johnnie-O

Our Reviews

Great place. Got a pair of Olukai flip flops and my feet are thanking me!!
-Dawn W
Awesome store. Great selection and high quality tourist tee's.
-Jonathan Hillebrand
Love love love this place. Good people good products good establishment period. We highly recommend this retailer
-Eddie Sexton
Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.
-Matt Craven
Love it! Always visit when here and buy something!
-Larry Brodie
Great store with excellemt selection of top notch brands!
-Spring Richardson
Helpful staff. Nice store with a large inventory.
-John McRae
Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve ...More
-Bryan Aldridge
Lovely shop with great choice of dresses, shoes, little gifts, and more!
-Melanie Pepe