Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Columbia
Carve Designs
Southern Marsh
Vineyard Vines
Johnnie-O
Fish Hippie
Patagonia
Prana
Old Row
Southern Tide
Chubbies
Rip Curl
Our Reviews
“Love it! Always visit when here and buy something!”
-Larry Brodie“Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve” ...More
-Bryan Aldridge“Great store with excellemt selection of top notch brands!”
-Spring Richardson“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”
-Tracey Johnson“This place has the best selection of high end clothes and accessories. Must go.”
-PAT CULLIFER“Friendly staff, great selection”
-V S“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Cool local shop with a variety of things. Good place to check out.”
-Randy Anderson“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho” ...More
-Pamela Lott