Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Prana
Southern Marsh
Southern Tide
Vineyard Vines
Fish Hippie
Patagonia
Chubbies
Columbia
Johnnie-O
Carve Designs
Rip Curl
Old Row
Our Reviews
“Friendly staff, great selection”
-V S“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”
-Jared Olsen“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B“Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!”
-Mountain Solitude“Great shop for your local coastal wear”
-Howell D“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”
-Brady Carolina“Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!”
-Larry Moore“Awesome store. Great selection and high quality tourist tee's.”
-Jonathan Hillebrand“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island