Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Old Row
Columbia
Chubbies
Fish Hippie
Vineyard Vines
Patagonia
Southern Marsh
Prana
Rip Curl
Carve Designs
Johnnie-O
Southern Tide

Our Reviews

“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island
“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian
“This store has become our Southport must! Love their selection of clothing.”
-Ann
“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”
-Hibiscus Graphix
“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”
-Brady Carolina
“I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho” ...More
-Pamela Lott
“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue
“Cool local shop with a variety of things. Good place to check out.”
-Randy Anderson
“We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a” ...More
-Randy G
“Totally recommend this spot, huge selection of shoes and hats and accessories.”
-Bryan Ball