Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Johnnie-O
Southern Tide
Southern Marsh
Fish Hippie
Chubbies
Prana
Carve Designs
Vineyard Vines
Old Row
Patagonia
Rip Curl
Columbia
Our Reviews
“Great shop for your local coastal wear”
-Howell D“Friendly staff, great selection”
-V S“Lots of selection and very friendly service. Good place for beach/sportwear, equipment, and sunglasses.”
-Damon Kohler“Awesome store. Great selection and high quality tourist tee's.”
-Jonathan Hillebrand“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.”
-C. Bishop“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a” ...More
-Randy G