Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Columbia
Old Row
Southern Marsh
Southern Tide
Patagonia
Carve Designs
Fish Hippie
Rip Curl
Chubbies
Vineyard Vines
Johnnie-O
Prana

Our Reviews

Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.
-Brady Carolina
Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.
-Steve Johnston
Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!
-Mountain Solitude
Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve ...More
-Bryan Aldridge
Always a great selection of eclectic, quality merchandise!
-Michael Cherry
Ocean Outfitters has a large selection of items ranging from apparel, shoes, hats, coolers, top end sunglasses, boots and accessories displayed well in the larg ...More
-Charles Crispino
Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.
-C. Bishop
Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.
-Robbie Baker
This store has such a great variety of brands and LOTS of great shoes.
-Jordyn Hutchison
Super nice people great little store
-Kathy Marion