Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Southern Marsh
Old Row
Fish Hippie
Vineyard Vines
Patagonia
Prana
Chubbies
Carve Designs
Johnnie-O
Rip Curl
Southern Tide
Columbia
Our Reviews
“Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!”
-Mountain Solitude“This store has become our Southport must! Love their selection of clothing.”
-Ann“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”
-Tracey Johnson“Most unique and best variety of popular and quality brands.”
-Ryan Caudill“Great place. Got a pair of Olukai flip flops and my feet are thanking me!!”
-Dawn W“Cool locally owned shop with a good variety.”
-Houston Thomas“Lots of selection and very friendly service. Good place for beach/sportwear, equipment, and sunglasses.”
-Damon Kohler“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B