Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Prana
Carve Designs
Fish Hippie
Old Row
Vineyard Vines
Rip Curl
Chubbies
Southern Marsh
Southern Tide
Johnnie-O
Columbia
Patagonia
Our Reviews
“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue“Always have great items ♡”
-Natalie Shrader“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Great selection for clothes and accessories”
-Tom Wilkerson“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho” ...More
-Pamela Lott“Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!”
-Larry Moore“Great place to get Yeti Products and Vineyard Vines”
-Chris Murray