Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Old Row
Johnnie-O
Patagonia
Prana
Southern Tide
Vineyard Vines
Southern Marsh
Rip Curl
Fish Hippie
Carve Designs
Columbia
Chubbies

Our Reviews

Great store and awesome clothing!
-Mike Byerly
Awesome store. Has about everything from shoes to sunglasses.
-Paul McHargue
Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
This store has become our Southport must! Love their selection of clothing.
-Ann
Great selection of quality coastal name brands and super friendly staff!!
-Palm Tree Island
Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!
-Jared Olsen
Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.
-Brady Carolina
This place has the best selection of high end clothes and accessories. Must go.
-PAT CULLIFER
This store has such a great variety of brands and LOTS of great shoes.
-Jordyn Hutchison
Totally recommend this spot, huge selection of shoes and hats and accessories.
-Bryan Ball