Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Southern Marsh
Prana
Rip Curl
Columbia
Patagonia
Southern Tide
Carve Designs
Johnnie-O
Old Row
Vineyard Vines
Fish Hippie
Chubbies
Our Reviews
“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue“Awesome store. Great selection and high quality tourist tee's.”
-Jonathan Hillebrand“Best place for hey dudes shoes and comfy closed. Every year I'll be back!”
-Mz. Cazzz“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”
-Tracey Johnson“Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.”
-C. Bishop“Great selection for clothes and accessories”
-Tom Wilkerson“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry