Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Southern Marsh
Patagonia
Columbia
Prana
Fish Hippie
Old Row
Chubbies
Carve Designs
Southern Tide
Rip Curl
Johnnie-O
Vineyard Vines
Our Reviews
“Great shop for your local coastal wear”
-Howell D“Cool local shop with a variety of things. Good place to check out.”
-Randy Anderson“Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.”
-C. Bishop“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“Great place to get Yeti Products and Vineyard Vines”
-Chris Murray“A lot of great brands of clothes, shoes and accessories.”
-Leslie Miller“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”
-Brady Carolina“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry