Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Vineyard Vines
Old Row
Patagonia
Columbia
Southern Tide
Chubbies
Johnnie-O
Southern Marsh
Fish Hippie
Rip Curl
Prana
Carve Designs

Our Reviews

This store has become our Southport must! Love their selection of clothing.
-Ann
A lot of great brands of clothes, shoes and accessories.
-Leslie Miller
Super nice people great little store
-Kathy Marion
I love our small town shops. Lots of beautiful items to choose from
-Brandi Kerns
Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
Great products, fun shopping.
-William Novi
Great place. Got a pair of Olukai flip flops and my feet are thanking me!!
-Dawn W
Awesome store. Has about everything from shoes to sunglasses.
-Paul McHargue
Love love love this place. Good people good products good establishment period. We highly recommend this retailer
-Eddie Sexton
Friendly staff, great selection
-V S