Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Fish Hippie
Vineyard Vines
Rip Curl
Southern Tide
Chubbies
Carve Designs
Johnnie-O
Columbia
Patagonia
Southern Marsh
Prana
Old Row
Our Reviews
“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Best place for hey dudes shoes and comfy closed. Every year I'll be back!”
-Mz. Cazzz“Great place to get Yeti Products and Vineyard Vines”
-Chris Murray“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”
-Eugene Muse“Great shop for your local coastal wear”
-Howell D“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison“Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!”
-Larry Moore“Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.”
-Robbie Baker“Totally recommend this spot, huge selection of shoes and hats and accessories.”
-Bryan Ball“Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve” ...More
-Bryan Aldridge