Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Carve Designs
Johnnie-O
Prana
Southern Marsh
Southern Tide
Patagonia
Fish Hippie
Old Row
Chubbies
Columbia
Vineyard Vines
Rip Curl
Our Reviews
“Great products, fun shopping.”
-William Novi“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B“I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho” ...More
-Pamela Lott“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”
-Brady Carolina“This store has become our Southport must! Love their selection of clothing.”
-Ann“Great place. Got a pair of Olukai flip flops and my feet are thanking me!!”
-Dawn W“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”
-Hibiscus Graphix