Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Columbia
Fish Hippie
Carve Designs
Johnnie-O
Patagonia
Old Row
Prana
Vineyard Vines
Chubbies
Southern Tide
Southern Marsh
Rip Curl
Our Reviews
“This store has become our Southport must! Love their selection of clothing.”
-Ann“Best place for hey dudes shoes and comfy closed. Every year I'll be back!”
-Mz. Cazzz“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”
-Brady Carolina“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.”
-Robbie Baker“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho” ...More
-Pamela Lott“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison“Cool locally owned shop with a good variety.”
-Houston Thomas