Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Southern Marsh
Fish Hippie
Prana
Old Row
Carve Designs
Chubbies
Rip Curl
Johnnie-O
Patagonia
Columbia
Southern Tide
Vineyard Vines
Our Reviews
“Great store and awesome clothing!”
-Mike Byerly“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”
-Tracey Johnson“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton“A lot of great brands of clothes, shoes and accessories.”
-Leslie Miller“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!”
-Mountain Solitude“Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.”
-Robbie Baker“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe