Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Columbia
Chubbies
Patagonia
Southern Tide
Rip Curl
Fish Hippie
Carve Designs
Johnnie-O
Southern Marsh
Prana
Vineyard Vines
Old Row

Our Reviews

Cool locally owned shop with a good variety.
-Houston Thomas
This store has become our Southport must! Love their selection of clothing.
-Ann
Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.
-C. Bishop
Great selection of quality coastal name brands and super friendly staff!!
-Palm Tree Island
Great store and awesome clothing!
-Mike Byerly
Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.
-Matt Craven
This store has such a great variety of brands and LOTS of great shoes.
-Jordyn Hutchison
Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf ...More
-Blue11fight
Super nice people great little store
-Kathy Marion
Great shop for your local coastal wear
-Howell D