Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Vineyard Vines
Southern Tide
Southern Marsh
Rip Curl
Columbia
Chubbies
Fish Hippie
Old Row
Patagonia
Prana
Carve Designs
Johnnie-O

Our Reviews

Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a ...More
-Christy Martin
Always a great selection of eclectic, quality merchandise!
-Michael Cherry
Most unique and best variety of popular and quality brands.
-Ryan Caudill
Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!
-Mountain Solitude
Great place. Got a pair of Olukai flip flops and my feet are thanking me!!
-Dawn W
Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.
-C. Bishop
Love love love this place. Good people good products good establishment period. We highly recommend this retailer
-Eddie Sexton
Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.
-Matt Craven
Great shop for your local coastal wear
-Howell D