Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Southern Tide

Carve Designs

Vineyard Vines

Fish Hippie

Prana

Patagonia

Rip Curl

Columbia

Old Row

Chubbies

Johnnie-O

Southern Marsh
Our Reviews
“Great selection for clothes and accessories”
-Tom Wilkerson“Lots of selection and very friendly service. Good place for beach/sportwear, equipment, and sunglasses.”
-Damon Kohler“Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve” ...More
-Bryan Aldridge“Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!”
-Larry Moore“Helpful staff. Nice store with a large inventory.”
-John McRae“Great products, fun shopping.”
-William Novi“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Friendly staff, great selection”
-V S“This place has the best selection of high end clothes and accessories. Must go.”
-PAT CULLIFER“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton






















