Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Columbia
Johnnie-O
Rip Curl
Old Row
Patagonia
Chubbies
Vineyard Vines
Fish Hippie
Southern Marsh
Southern Tide
Carve Designs
Prana
Our Reviews
“This store has become our Southport must! Love their selection of clothing.”
-Ann“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”
-Brady Carolina“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!”
-Larry Moore“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Great store with excellemt selection of top notch brands!”
-Spring Richardson“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”
-Hibiscus Graphix“Most unique and best variety of popular and quality brands.”
-Ryan Caudill“Awesome store. Great selection and high quality tourist tee's.”
-Jonathan Hillebrand“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston