Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Southern Tide
Fish Hippie
Prana
Southern Marsh
Old Row
Chubbies
Rip Curl
Columbia
Johnnie-O
Patagonia
Vineyard Vines
Carve Designs
Our Reviews
“Great products, fun shopping.”
-William Novi“A lot of great brands of clothes, shoes and accessories.”
-Leslie Miller“We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a” ...More
-Randy G“Love it! Always visit when here and buy something!”
-Larry Brodie“Always have great items ♡”
-Natalie Shrader“Best place for hey dudes shoes and comfy closed. Every year I'll be back!”
-Mz. Cazzz“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin“Great place to get Yeti Products and Vineyard Vines”
-Chris Murray“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho” ...More
-Pamela Lott