Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Rip Curl
Prana
Patagonia
Southern Marsh
Columbia
Southern Tide
Chubbies
Johnnie-O
Old Row
Vineyard Vines
Fish Hippie
Carve Designs
Our Reviews
“Great selection for clothes and accessories”
-Tom Wilkerson“Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!”
-Larry Moore“Great shop for your local coastal wear”
-Howell D“A lot of great brands of clothes, shoes and accessories.”
-Leslie Miller“Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!”
-Mountain Solitude“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”
-Hibiscus Graphix“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.”
-C. Bishop