Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Chubbies
Southern Marsh
Prana
Vineyard Vines
Carve Designs
Old Row
Southern Tide
Johnnie-O
Columbia
Rip Curl
Patagonia
Fish Hippie
Our Reviews
“Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve” ...More
-Bryan Aldridge“Great products, fun shopping.”
-William Novi“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.”
-Matt Craven“Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!”
-Mountain Solitude“Best place for hey dudes shoes and comfy closed. Every year I'll be back!”
-Mz. Cazzz“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Great store with excellemt selection of top notch brands!”
-Spring Richardson“Always have great items ♡”
-Natalie Shrader