Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Southern Marsh
Vineyard Vines
Rip Curl
Carve Designs
Patagonia
Fish Hippie
Southern Tide
Chubbies
Old Row
Johnnie-O
Columbia
Prana
Our Reviews
“Great products, fun shopping.”
-William Novi“Helpful staff. Nice store with a large inventory.”
-John McRae“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Totally recommend this spot, huge selection of shoes and hats and accessories.”
-Bryan Ball“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton“Love it! Always visit when here and buy something!”
-Larry Brodie“Great place. Got a pair of Olukai flip flops and my feet are thanking me!!”
-Dawn W“A lot of great brands of clothes, shoes and accessories.”
-Leslie Miller