Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Southern Marsh
Rip Curl
Carve Designs
Johnnie-O
Old Row
Chubbies
Prana
Columbia
Vineyard Vines
Patagonia
Fish Hippie
Southern Tide
Our Reviews
“Love it! Always visit when here and buy something!”
-Larry Brodie“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Great store and awesome clothing!”
-Mike Byerly“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“This store has become our Southport must! Love their selection of clothing.”
-Ann“Cool local shop with a variety of things. Good place to check out.”
-Randy Anderson“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B“Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.”
-Matt Craven“Ocean Outfitters has a large selection of items ranging from apparel, shoes, hats, coolers, top end sunglasses, boots and accessories displayed well in the larg” ...More
-Charles Crispino