Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Patagonia

Carve Designs

Johnnie-O

Southern Tide

Rip Curl

Prana

Fish Hippie

Columbia

Vineyard Vines

Chubbies

Old Row

Southern Marsh
Our Reviews
“Helpful staff. Nice store with a large inventory.”
-John McRae“Most unique and best variety of popular and quality brands.”
-Ryan Caudill“Great store with excellemt selection of top notch brands!”
-Spring Richardson“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Great shop for your local coastal wear”
-Howell D“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue“Friendly staff, great selection”
-V S“Great selection for clothes and accessories”
-Tom Wilkerson






















