Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Carve Designs
Columbia
Southern Marsh
Vineyard Vines
Rip Curl
Fish Hippie
Patagonia
Southern Tide
Prana
Old Row
Chubbies
Johnnie-O

Our Reviews

Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!
-Jeff B
Cool locally owned shop with a good variety.
-Houston Thomas
Best place for hey dudes shoes and comfy closed. Every year I'll be back!
-Mz. Cazzz
Cool local shop with a variety of things. Good place to check out.
-Randy Anderson
Helpful staff. Nice store with a large inventory.
-John McRae
Awesome store. Great selection and high quality tourist tee's.
-Jonathan Hillebrand
Great selection for clothes and accessories
-Tom Wilkerson
This store has become our Southport must! Love their selection of clothing.
-Ann
Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf ...More
-Blue11fight
They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.
-Eugene Muse