Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Patagonia
Southern Tide
Prana
Vineyard Vines
Johnnie-O
Old Row
Carve Designs
Columbia
Chubbies
Rip Curl
Southern Marsh
Fish Hippie
Our Reviews
“Always have great items ♡”
-Natalie Shrader“Love it! Always visit when here and buy something!”
-Larry Brodie“Great shop for your local coastal wear”
-Howell D“Friendly staff, great selection”
-V S“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Great selection for clothes and accessories”
-Tom Wilkerson“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a” ...More
-Randy G“Helpful staff. Nice store with a large inventory.”
-John McRae“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”
-Eugene Muse