Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Prana
Patagonia
Southern Marsh
Carve Designs
Chubbies
Vineyard Vines
Columbia
Rip Curl
Old Row
Southern Tide
Fish Hippie
Johnnie-O
Our Reviews
“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“Great place. Got a pair of Olukai flip flops and my feet are thanking me!!”
-Dawn W“Great shop for your local coastal wear”
-Howell D“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Helpful staff. Nice store with a large inventory.”
-John McRae“Always have great items ♡”
-Natalie Shrader“Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.”
-Hibiscus Graphix“Most unique and best variety of popular and quality brands.”
-Ryan Caudill