Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Chubbies
Southern Tide
Patagonia
Prana
Old Row
Southern Marsh
Johnnie-O
Rip Curl
Carve Designs
Fish Hippie
Columbia
Vineyard Vines

Our Reviews

“Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.”
-Robbie Baker
“Great place. Got a pair of Olukai flip flops and my feet are thanking me!!”
-Dawn W
“Great store with excellemt selection of top notch brands!”
-Spring Richardson
“Great place to get Yeti Products and Vineyard Vines”
-Chris Murray
“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin
“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight
“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island
“This store has become our Southport must! Love their selection of clothing.”
-Ann
“Best place for hey dudes shoes and comfy closed. Every year I'll be back!”
-Mz. Cazzz
“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison