Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Southern Tide
Patagonia
Prana
Old Row
Rip Curl
Chubbies
Carve Designs
Southern Marsh
Johnnie-O
Columbia
Fish Hippie
Vineyard Vines
Our Reviews
“Helpful staff. Nice store with a large inventory.”
-John McRae“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Great shop for your local coastal wear”
-Howell D“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”
-Brady Carolina“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton“Always have great items ♡”
-Natalie Shrader“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison“Great place to get Yeti Products and Vineyard Vines”
-Chris Murray“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns