Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Old Row
Patagonia
Chubbies
Johnnie-O
Rip Curl
Southern Marsh
Carve Designs
Prana
Southern Tide
Fish Hippie
Columbia
Vineyard Vines

Our Reviews

Great selection for clothes and accessories
-Tom Wilkerson
Friendly staff, great selection
-V S
Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!
-Jeff B
Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
Super nice people great little store
-Kathy Marion
Love love love this place. Good people good products good establishment period. We highly recommend this retailer
-Eddie Sexton
Always a great selection of eclectic, quality merchandise!
-Michael Cherry
Great selection of quality coastal name brands and super friendly staff!!
-Palm Tree Island
I love our small town shops. Lots of beautiful items to choose from
-Brandi Kerns
This store has such a great variety of brands and LOTS of great shoes.
-Jordyn Hutchison