Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Fish Hippie
Southern Marsh
Johnnie-O
Old Row
Prana
Columbia
Southern Tide
Rip Curl
Vineyard Vines
Chubbies
Patagonia
Carve Designs
Our Reviews
“Best place for hey dudes shoes and comfy closed. Every year I'll be back!”
-Mz. Cazzz“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton“Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!”
-Mountain Solitude“Great store and awesome clothing!”
-Mike Byerly“Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.”
-Matt Craven“Helpful staff. Nice store with a large inventory.”
-John McRae“Love it! Always visit when here and buy something!”
-Larry Brodie“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison