Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Southern Marsh
Fish Hippie
Vineyard Vines
Columbia
Carve Designs
Johnnie-O
Prana
Rip Curl
Chubbies
Old Row
Patagonia
Southern Tide
Our Reviews
“Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.”
-C. Bishop“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”
-Jared Olsen“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”
-Eugene Muse“Lots of selection and very friendly service. Good place for beach/sportwear, equipment, and sunglasses.”
-Damon Kohler“Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.”
-Robbie Baker“Cool locally owned shop with a good variety.”
-Houston Thomas“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve” ...More
-Bryan Aldridge“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”
-Tracey Johnson