Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Products

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    Featured Brands

    Southern Marsh
    Johnnie-O
    Carve Designs
    Patagonia
    Fish Hippie
    Vineyard Vines
    Southern Tide
    Rip Curl
    Columbia
    Chubbies
    Old Row
    Prana

    Our Reviews

    Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.
    -Matt Craven
    Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!
    -Jared Olsen
    Helpful staff. Nice store with a large inventory.
    -John McRae
    Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a ...More
    -Christy Martin
    Ocean Outfitters has a large selection of items ranging from apparel, shoes, hats, coolers, top end sunglasses, boots and accessories displayed well in the larg ...More
    -Charles Crispino
    Great place. Got a pair of Olukai flip flops and my feet are thanking me!!
    -Dawn W
    Lots of selection and very friendly service. Good place for beach/sportwear, equipment, and sunglasses.
    -Damon Kohler
    This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!
    -Tracey Johnson
    Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.
    -Steve Johnston
    A lot of great brands of clothes, shoes and accessories.
    -Leslie Miller

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