Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Chubbies
Southern Marsh
Rip Curl
Vineyard Vines
Prana
Columbia
Carve Designs
Southern Tide
Old Row
Fish Hippie
Johnnie-O
Patagonia
Our Reviews
“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho” ...More
-Pamela Lott“This place has the best selection of high end clothes and accessories. Must go.”
-PAT CULLIFER“Love it! Always visit when here and buy something!”
-Larry Brodie“Great shop for your local coastal wear”
-Howell D“Friendly staff, great selection”
-V S“Helpful staff. Nice store with a large inventory.”
-John McRae“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Cool locally owned shop with a good variety.”
-Houston Thomas“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”
-Brady Carolina