Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Patagonia
Johnnie-O
Carve Designs
Rip Curl
Chubbies
Fish Hippie
Vineyard Vines
Old Row
Southern Marsh
Columbia
Prana
Southern Tide
Our Reviews
“This place has the best selection of high end clothes and accessories. Must go.”
-PAT CULLIFER“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Totally recommend this spot, huge selection of shoes and hats and accessories.”
-Bryan Ball“Great store and awesome clothing!”
-Mike Byerly“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton“Great shop for your local coastal wear”
-Howell D“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a” ...More
-Randy G“Lots of great stuff. Clothes, coolers, and beach stuff. Lots of Calcutta and Guy Harvey merchandise.”
-Robbie Baker