Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Vineyard Vines
Southern Tide
Rip Curl
Johnnie-O
Southern Marsh
Chubbies
Old Row
Carve Designs
Fish Hippie
Prana
Columbia
Patagonia
Our Reviews
“Great products, fun shopping.”
-William Novi“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B“Great store and awesome clothing!”
-Mike Byerly“Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!”
-Larry Moore“Cool locally owned shop with a good variety.”
-Houston Thomas“Super nice people great little store”
-Kathy Marion“Love love love this place. Good people good products good establishment period. We highly recommend this retailer”
-Eddie Sexton“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin“Love it! Always visit when here and buy something!”
-Larry Brodie