Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Rip Curl
Chubbies
Fish Hippie
Southern Tide
Carve Designs
Patagonia
Vineyard Vines
Johnnie-O
Southern Marsh
Old Row
Columbia
Prana
Our Reviews
“This place has the best selection of high end clothes and accessories. Must go.”
-PAT CULLIFER“Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.”
-Matt Craven“Great place. Got a pair of Olukai flip flops and my feet are thanking me!!”
-Dawn W“Great shop for your local coastal wear”
-Howell D“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin“I love our small town shops. Lots of beautiful items to choose from”
-Brandi Kerns“Helpful staff. Nice store with a large inventory.”
-John McRae“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Great store and awesome clothing!”
-Mike Byerly