Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Southern Marsh
Vineyard Vines
Johnnie-O
Southern Tide
Chubbies
Patagonia
Fish Hippie
Rip Curl
Columbia
Carve Designs
Prana
Old Row
Our Reviews
“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Great store and awesome clothing!”
-Mike Byerly“Helpful staff. Nice store with a large inventory.”
-John McRae“Best place for hey dudes shoes and comfy closed. Every year I'll be back!”
-Mz. Cazzz“Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!”
-Mountain Solitude“Love it! Always visit when here and buy something!”
-Larry Brodie“Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!”
-Larry Moore“This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!”
-Tracey Johnson“Super nice people great little store”
-Kathy Marion