Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Southern Tide
Patagonia
Rip Curl
Prana
Fish Hippie
Chubbies
Carve Designs
Old Row
Johnnie-O
Columbia
Vineyard Vines
Southern Marsh

Our Reviews

A lot of great brands of clothes, shoes and accessories.
-Leslie Miller
Great store and awesome clothing!
-Mike Byerly
Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf ...More
-Blue11fight
Great place to get Yeti Products and Vineyard Vines
-Chris Murray
Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!
-Larry Moore
I ordered a Bogg Bag and every single person I had contact with went above and beyond to take care of me. I wish this store was closer and I will definitely sho ...More
-Pamela Lott
Great selection of quality coastal name brands and super friendly staff!!
-Palm Tree Island
Cool local shop with a variety of things. Good place to check out.
-Randy Anderson
Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.
-C. Bishop
This place has the best selection of high end clothes and accessories. Must go.
-PAT CULLIFER