Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Patagonia
Fish Hippie
Vineyard Vines
Prana
Rip Curl
Southern Tide
Southern Marsh
Johnnie-O
Chubbies
Old Row
Columbia
Carve Designs
Our Reviews
“Most unique and best variety of popular and quality brands.”
-Ryan Caudill“Great gem of a store in Southport. They carry all of your trendy, preppy, fishy, beachy brands. Large selection of men's, women's, and kids. Super friendly staf” ...More
-Blue11fight“Great after Christmas sales on almost everything in the the store. Really nice selection of clothing and outdoor gear.”
-Brady Carolina“A lot of great brands of clothes, shoes and accessories.”
-Leslie Miller“Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.”
-Matt Lillian“Cool locally owned shop with a good variety.”
-Houston Thomas“Bought a fine pair of Olu Kai sandal, very helpful young man showed them to me and I was sold!!!”
-Larry Moore“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“This place has the best selection of high end clothes and accessories. Must go.”
-PAT CULLIFER“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe