Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Old Row
Vineyard Vines
Chubbies
Patagonia
Johnnie-O
Prana
Carve Designs
Southern Marsh
Columbia
Fish Hippie
Rip Curl
Southern Tide

Our Reviews

Most unique and best variety of popular and quality brands.
-Ryan Caudill
Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.
-C. Bishop
Great shop for your local coastal wear
-Howell D
Always a great selection of eclectic, quality merchandise!
-Michael Cherry
They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.
-Eugene Muse
Helpful staff. Nice store with a large inventory.
-John McRae
Friendly staff, great selection
-V S
This store has become our Southport must! Love their selection of clothing.
-Ann
Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!
-Jared Olsen
Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a ...More
-Christy Martin