Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Patagonia
Chubbies
Old Row
Fish Hippie
Columbia
Carve Designs
Vineyard Vines
Prana
Southern Tide
Johnnie-O
Southern Marsh
Rip Curl
Our Reviews
“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a” ...More
-Randy G“This place has the best selection of high end clothes and accessories. Must go.”
-PAT CULLIFER“Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!”
-Mountain Solitude“Helpful staff. Nice store with a large inventory.”
-John McRae“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“A lot of great brands of clothes, shoes and accessories.”
-Leslie Miller“Opened back up for us after they closed on 4th of July so we could get sunscreen for our 2 year old! Family business with a heart. Love this place and visit eve” ...More
-Bryan Aldridge“Try to go here every time we go to Southport. The owners are Super nice and the selection of products are always top of the line.”
-Matt Craven“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”
-Jared Olsen