Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Johnnie-O
Carve Designs
Old Row
Columbia
Vineyard Vines
Southern Marsh
Chubbies
Patagonia
Rip Curl
Prana
Southern Tide
Fish Hippie
Our Reviews
“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Awesome store. Great selection and high quality tourist tee's.”
-Jonathan Hillebrand“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“Always have great items ♡”
-Natalie Shrader“Outstanding customer service from Bryce and his female coworker on Friday May 19, 2023 after closing. I arrived in Southport for a birthday party, and as soon a” ...More
-Christy Martin“Great place. Got a pair of Olukai flip flops and my feet are thanking me!!”
-Dawn W“Super nice people great little store”
-Kathy Marion“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B“Great store with excellemt selection of top notch brands!”
-Spring Richardson“Ocean Outfitters has a large selection of items ranging from apparel, shoes, hats, coolers, top end sunglasses, boots and accessories displayed well in the larg” ...More
-Charles Crispino