Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Patagonia
Fish Hippie
Old Row
Southern Marsh
Prana
Vineyard Vines
Columbia
Southern Tide
Johnnie-O
Carve Designs
Rip Curl
Chubbies

Our Reviews

Great store with excellemt selection of top notch brands!
-Spring Richardson
Super nice people great little store
-Kathy Marion
A lot of great brands of clothes, shoes and accessories.
-Leslie Miller
Always have great items ♡
-Natalie Shrader
This store has become our Southport must! Love their selection of clothing.
-Ann
Great experience from start to finish. Excellent communication on shipping. Could not have asked for better!
-Mountain Solitude
This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!
-Tracey Johnson
We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a ...More
-Randy G
Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!
-Jared Olsen
Got the most amazing pair of Hey Dude shoes in Camo. Loved the store. Loved their selection.
-Hibiscus Graphix