Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Fish Hippie
Vineyard Vines
Patagonia
Southern Tide
Prana
Johnnie-O
Southern Marsh
Rip Curl
Carve Designs
Old Row
Chubbies
Columbia

Our Reviews

This store has become our Southport must! Love their selection of clothing.
-Ann
Great store with excellemt selection of top notch brands!
-Spring Richardson
Great store and awesome clothing!
-Mike Byerly
This store has such a great variety of brands and LOTS of great shoes.
-Jordyn Hutchison
We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a ...More
-Randy G
They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.
-Eugene Muse
Great selection of quality coastal name brands and super friendly staff!!
-Palm Tree Island
Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!
-Jared Olsen
Absolutely amazing southern clothing store. Every time I am at the house in Southport I make a trip in to grab some cloths to take back to Chicago with me.
-Matt Lillian
I love our small town shops. Lots of beautiful items to choose from
-Brandi Kerns