Stop by and see all of the fantastic apparel we have in stock.
From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!
Featured Brands
Southern Marsh
Vineyard Vines
Columbia
Rip Curl
Johnnie-O
Southern Tide
Carve Designs
Chubbies
Old Row
Fish Hippie
Prana
Patagonia
Our Reviews
“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B“They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.”
-Eugene Muse“Great place to get Yeti Products and Vineyard Vines”
-Chris Murray“Awesome store. Has about everything from shoes to sunglasses.”
-Paul McHargue“Always a great selection of eclectic, quality merchandise!”
-Michael Cherry“This place has the best selection of high end clothes and accessories. Must go.”
-PAT CULLIFER“Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!”
-Jared Olsen“Great selection of quality coastal name brands and super friendly staff!!”
-Palm Tree Island“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Great selection for clothes and accessories”
-Tom Wilkerson