Stop by and see all of the fantastic apparel we have in stock.

From sporty essentials and everyday footwear to stylish sunglasses and must-have tees, our shop is stocked with something for everyone. As the area’s largest source for Southport, Oak Island, Caswell Beach, and Bald Head Island t-shirts, we’re proud to offer designs locals love and visitors can’t wait to take home. You’ll also find a wide variety of apparel from top-name brands, perfect for beach days, exploring town, or simply relaxing in coastal style. Whether you call this community home or you’re just here soaking it all in, we can’t wait to welcome you—stop in and say hello soon!

Featured Brands

Fish Hippie
Prana
Southern Marsh
Southern Tide
Chubbies
Vineyard Vines
Rip Curl
Patagonia
Carve Designs
Johnnie-O
Old Row
Columbia

Our Reviews

This store has become our Southport must! Love their selection of clothing.
-Ann
Cool local shop with a variety of things. Good place to check out.
-Randy Anderson
They always have a great selection of clothes and shoes. Lots of Southport branded clothing if you are looking for souvenirs.
-Eugene Muse
This place has the best selection of high end clothes and accessories. Must go.
-PAT CULLIFER
Great store and awesome clothing!
-Mike Byerly
We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a ...More
-Randy G
This is a great store down by the waterfront. If you're looking for Columbia, Hippie Fish, Vineyard Vines, etc., this is where you need to go!
-Tracey Johnson
Love it! Always visit when here and buy something!
-Larry Brodie
Super nice people great little store
-Kathy Marion
Awesome store, great selection, nice staff. Awesome hat selection. This was my favorite store in Southport, thank you!
-Jared Olsen