Stop by and see all of the fantastic apparel we have in stock.

From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Columbia
Carve Designs
Old Row
Southern Marsh
Vineyard Vines
Rip Curl
Prana
Southern Tide
Johnnie-O
Chubbies
Patagonia
Fish Hippie

Our Reviews

Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!
-Jeff B
Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.
-Steve Johnston
Lovely shop with great choice of dresses, shoes, little gifts, and more!
-Melanie Pepe
Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.
-C. Bishop
This store has such a great variety of brands and LOTS of great shoes.
-Jordyn Hutchison
We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a ...More
-Randy G
Most unique and best variety of popular and quality brands.
-Ryan Caudill
Helpful staff. Nice store with a large inventory.
-John McRae
Great place. Got a pair of Olukai flip flops and my feet are thanking me!!
-Dawn W
Great shop for your local coastal wear
-Howell D