Stop by and see all of the fantastic apparel we have in stock.
From sportswear, footwear, sunglasses, t-shirts, and everything in between - we’ve got something for everyone! We are the area’s largest provider of Southport, Oak Island, Caswell Beach and Bald Head Island t-shirts. We also carry a vast selection of apparel from other preeminent brands. Whether you are a local or just visiting our charming community, we look forward to the opportunity to serve you. See you soon!

Featured Brands

Columbia

Carve Designs

Old Row

Southern Marsh

Vineyard Vines

Rip Curl

Prana

Southern Tide

Johnnie-O

Chubbies

Patagonia

Fish Hippie
Our Reviews
“Good selection of cool beach clothing and flip flops. A lot of selection and name brand. And Southport is amazing!”
-Jeff B“Only place to shop on OKI for all types of clothing and beachwear. Great selection. Top name brands.”
-Steve Johnston“Lovely shop with great choice of dresses, shoes, little gifts, and more!”
-Melanie Pepe“Lots of nice brands, it's a nice change from the typical cheap souvenirs. Only wish they had more crocs and kid shoes but that's just me belly-aching.”
-C. Bishop“This store has such a great variety of brands and LOTS of great shoes.”
-Jordyn Hutchison“We come here every time we are near Southport. It's a clothing store that specializes in beach type apperal. Be it shirts shorts, shoes, or sandals this place a” ...More
-Randy G“Most unique and best variety of popular and quality brands.”
-Ryan Caudill“Helpful staff. Nice store with a large inventory.”
-John McRae“Great place. Got a pair of Olukai flip flops and my feet are thanking me!!”
-Dawn W“Great shop for your local coastal wear”
-Howell D






















